Hello.

    Sharmila Anbalagan

    Ideas that make people feel.

    Creative strategist & art-director blending AI, storytelling & culture.

    View Work
    Newest case: The Hidden Cost →

    About

    Sharmila Anbalagan
    London, UK
    Background

    Background

    London-based, Warwick Business School alum, 2 yrs programmatic at GroupM. Operating at the convergence of strategic thinking and visual articulation.

    View full CV →
    Values

    Values

    I value collaboration that challenges assumptions and creates space for both pragmatic solutions and conceptual exploration.

    Learn more →
    Tools

    Tools

    Figma, Webflow, Adobe Creative Suite, Cinema 4D, Blender, Midjourney, DALL-E, Python, JavaScript.

    See projects →
    Now

    Now

    Currently accepting select client projects for Q3 2025. Exploring generative AI collaborations and interactive typography.

    Contact me →

    Work

    The Hidden Cost

    The Hidden Cost

    Cause-based visual metaphors challenging perceptions.

    Visual Metaphors
    M&S Food – Everyday Luxury

    M&S Food – Everyday Luxury

    Reframing convenience as a premium experience.

    Brand Campaign
    Clean-Label Series

    Clean-Label Series

    Visualizing transparency in consumer products.

    Art Direction
    AI Experiments Lab

    AI Experiments Lab

    Exploring the boundaries of AI-assisted creativity.

    Innovation

    Lab

    A sandbox for AI visuals, micro-essays, and whatever sparks curiosity this week.

    visual

    AI Visual Drop #01 — Hidden Cost: Fast Fashion

    AICause

    essay

    Micro-Essay: Why 'Clean Label' is more than copy

    Strategy

    now

    Now — May 2025

    Life

    visual

    AI Typography Experiments

    AIDesign

    Services

    Brand Strategy

    Positioning, narrative development, and identity systems

    Art Direction

    Visual concepts, photoshoots, and creative campaigns

    UI/UX Design

    User-centered digital experiences and interfaces

    Creative Technology

    AI integration, interactive experiences, and digital innovation

    Get in touch

    Let's collaborate on your next project. I'm currently available for select opportunities.

    Contact Me